Book Analysis #2: The Art of Social Media


Although I like to consider myself a Social Media Specialist, I am by no means completely a guru quite yet. I have had the opportunity to help out with our social media here at SMC for the last few years on campus, and heave even had a few chances to assist small businesses with their social media accounts, however I have so much room to grow and I am always open to learn more.

On my first day, my boss gave me Kawasaki and Fitzpatrick’s The Art of Social Media: Power Tips for Power Users. One of the previous Junior Giants Interns from a few years ago now works in the Social Media department for the Giants and suggested that I should give this one a read. So I said, why not?

For this reflection, I want to point out a few key points highlighted by Kawasaki and Fitzpatrick that I think can be super beneficial not only for the Junior Giants accounts, but also for any future social media endeavors that I may encounter.

In Chapter 3, the authors examine the hefty topic of How to Perfect Your Posts. Wouln’t we all love the answer to this? Well, what Kawasaki and Fitzpatrick open the chapter by quoting George Orwell:

A scrupulous writer, in every sentence that he writes will ask himself at least four questions, thus: 

1. What am I trying to say? 

2.What words will express it?

3. What image or idiom will make it clearer?

4. Is this image fresh enough to have an effect?

This is so important to consider in the social media world. It can become very easy to be sucked into it mindlessly– to simply put content online because you need to. However, is the content that is being shared on behalf of the company actually promoting the feeling or the mission you hope it is? Asking these four questions can help the social media specialist think more like a writer every time they create content: Am I expressing a clear message that is engaging?

Furthermore, the authors suggest 19 simple tips in this chapter to keep in mind when posting:

  1. Be valuable
  2. Be interesting
  3. Be bold
  4. Be brief
  5. Be thankful
  6. Be visual
  7. Be organized
  8. Be sly
  9. Be found
  10. Be active
  11. Be distributed
  12. Be on top
  13. Be a mensch
  14. Be promotional
  15. Be multilingual
  16. Be analytical
  17. Be curious
  18. Be defiant
  19. Be anonymous

My goal for this semester was to really take these tips to heart, and slowly but surely begin to implement them using the Junior Giants social media accounts. I have naturally started with #1: Be Valuable. So, what exactly would that mean in the online social world? According to these authors, it means to provide either information, analysis, assistance, or entertainment (42).

I have kept this in mind when posting. What will parents of the Junior Giants participants find informative or entertaining? For starters, I began with posting information about registration, which not only made our followers excited, but also informed them with the proper information they needed in order to have another fun summer with us. I also began to implement #FunFactFridays which now helps our followers know more details about our program and why it is a fantastic asset to the community.

I hope this summer I can work my way down this list and really tail our social media to these suggestions. My goal is to increase our followers, and I believe I can do so through this alteration of mindset.